You have been trying SO many different digital marketing things; but NOTHING is working. If you are running a business, starting a business or expanding your products and services you need to get a very important element right.
Many businesses will always struggle because they missed this critical element. It is the ONE thing that WILL make a big difference.
You will not always get it right the first time. BUT; if you follow a proven framework you will be able to limit the risk and see faster gains. You will have far better momentum.
What is the reason for a business?
Peter Drucker said it best. A business exists to create a customer. If there are no customers; you will not have a business. For this reason you need to get traction with your marketing. Traction in terms of generating customers for your business.
Great; but how?
There is a framework you can follow. The framework helps you to focus and make better, more informed decisions.
Once you have worked through the framework; your next step is deciding on the right channel(s). There are hundreds to choose from.
- Google Adwords
- Content marketing
- SEO (search engine optimization)
- Facebook Groups
- Facebook Ads
- Live events
- Direct mail
- Sales Funnels
- and many more …
The mistake many businesses make is using too many channels and not getting a channel to work great! This does not mean a channel will work forever. You need to move with the market.
Getting your traction; finding customers using a focused channel is critically important to get right.
You will need to test a couple of channels. As you test; fine tune each one until you start finding the right combination. This combination is what will give you the traction you need in your business. A flow of customers.