There are various stories you will hear about businesses making great success on the internet.
The concerning thing is, there are many of these stories which are contradictory to theirs. Numerous people have started a business enterprise which is internet based but only a handful have actually succeeded.
Lucky break? Right place right time? Nope! It requires good business sense and a lot of help from the right team. Mostly, it is the desire to succeed, the determination to learn and the willingness to invest in a lot of hard work as well as some money.
Just like Neo, your website traffic is “The One”. Without traffic, all your effort would just go to waste. Every single business needs customers, without them who would you sell your products to? In internet world, traffic is the “feet” or walk-in customer. The more traffic you have, the more people you would have to be able to sell your products to.
However, just like any business, not everyone who goes in to your store will buy, but the greater the number of customers that do come in to browse your merchandise, the greater the number of people who are likely to buy your products. It is as simple as that!
Now, how do you get traffic? Traffic that is large enough to make a small percentage of eventual buyers big enough to make a good profit. There are larger companies that generate traffic of tens of thousands a day, however, a measly ten percent actually buys, but that small percentage is enough to provide them with good business.
Many of these success stories get their traffic from paying others. Yes, that’s right; you need the right lead generation team who you are willing to pay money in order to make money. Advertising is the key. The more people who know your website and business exists; the more people would of course go to your site!
While there are tons of ways you can get your advertising for free, these do not generate the same high volume of potential buying customers who are specifically looking for your products or services as those methods that are being paid. These paid advertisements include advertising schemes by Google.