It never just rains … right? Nope.
10 000 things go wrong at the same time! Has this ever happened to you? I bet it has!
It is like fire. It burns. It hurts.
Almost like everything you touch, something has to go wrong. No matter how many times you have done it. The interesting thing about fire is it cleans. It burns away impurities. It also hardens steel.
From wikipedia … our science lesson for today:
Tempering is a heat treatment technique applied to ferrous alloys, such as steel or cast iron, to achieve greater toughness by decreasing the hardness of the alloy. The reduction in hardness is usually accompanied by an increase in ductility, thereby decreasing the brittleness of the metal.
When 10 000 things go wrong it is the tempering you need in your business.
The markets change. Customers change. Products change.
Your role as an entrepreneur is to shape the steel, your business, and adapt. Never stop.
Keep changing. Measure. Improve.
In 2006 I created a marketing model called “The 18 GAP Marketing Turnover Boost Model”. It is ALL about closing marketing gaps in your business.
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The model will guide your thinking when it comes to your marketing and sales. When the fire is THAT hot, you need something to help you be clear and focused.
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