Statistics show a phone call lead is 5x more valuable compared to a webform lead.
Here are stats from one of my clients. His phone call leads increased 104,26% over 30 days (this was March and April 2018).
What is the marketing trick? There are 4 key factors:
1) Traffic: You must have traffic. No traffic. No leads. No calls. For some businesses this traffic is expensive; for others it is dirt cheap. In South Africa for most companies it is dirt cheap!
2) Mobile Optimized: His traffic is more than 80% from mobile devices. Your website must be mobile friendly.
3) Strategy: Have strategic intent. If you are not clear on your strategy, marketing fails.
4) Measure your results: Look at the results you are getting and make improvements.
Most companies never go back once they have created a website. You cannot improve results if you do not measure and update.
We use sales funnels.
Here is what a sales funnel looks like:
A sales funnel enables you to measure results. You can do an A/B split tests and see what works best. We are running such a test for a client. One page converts at 8%, the other 11%. Big difference (the one pages performs 37,5% better). If you have 100 visits; it is the difference between having 8 or 11 leads. Your input cost is the same … your results are a lot better!
Interested in better marketing? We created a digital marketing implementation programme where the aim is to implement digital marketing and sales tools in your business for fast, measurable results. The programme will NOT work for everyone.
The first step is to determine IF it is a right fit for YOU. If you are NOT spending money on marketing this will not be for you.
If you do not have a sales team this will not be for you. The implementation programme is IDEAL for companies interested in BETTER measurable results from their CURRENT marketing and sales activities. Better Marketing? Click here
I visited a potential client yesterday. They asked me not to take on another company in their industry. I said yes. We have a couple of clients who asked for exclusivity. I said yes. I think that is fair. Look at the stats above. That was within 30 days and we doubled phone call leads. I have space for 10 clients. Will you be one of them? Better Marketing? Click here
The digital marketing implementation programme is a review of your current marketing and sales, developing new ideas, putting measurements in place, as well as online marketing and sales tools for better measurable results. Advanced digital marketing … click here.