The mantra of the post; you need to do 4 to 6 hours prospecting per day. That is good. Only thing is; do you have 4 to 6 hours? Most people do not.
For this reason you need to have digital marketing systems and tools working for you.
Here is a quick example. I make videos. Here is my bow tie sales funnel. The video has 145 views so far. That is 145 presentations done while I was doing something else (sleeping; eating; playing tennis; having fun; walking; working on something else).
Has this worked? I asked a client yesterday if they have watched it; they did. And another; and another. I can count 10 clients from the video.
Here are the stats; 145 views; 10 clients … my time? 12 minutes to make the video; 30 minutes planning. Total time; 42 minutes.
In old school terms; how much time would it take for you to do 145 presentations?
- First getting the appointment (if you are lucky 30 minutes)
- Driving to the meeting (45 minutes)
- Doing the presentation (25 minutes)
- Total time; 100 minutes
If you had to do 145 presentations? 14 500 minutes; that is 241 hours. 30 working days.
Makes sense to use video in your marketing and sales funnel. Now go make 100 videos and duplicate your efforts (X10 your efforts).