What is a sales funnel? A sales funnel is a pre-defined set of steps and actions to help a lead go from being interested to buying (you making a sale).
A sales funnel is not just finding people who are ready to buy now … it is opening the top of the funnel very wide to allow more people into your sales pipeline.
The main levels of a funnel
Only 3% of the market is looking to buy now. This means, you are missing out on 97% of the market if you only focus on the 3% who are interested in buying now.
Top of the funnel is about creating awareness.
Middle of the funnel is building trust; showcasing products and services.
Bottom of the funnel is creating opportunities for people to engage, buy products, get quotes, etc.
When you have a client is important to stay in touch; give support, ask for referrals, create more opportunities to buy, improve services, products and results.
Review and Improve
It is not set and forget. Funnels work best when you are consistently improve.
Traffic improvement to get more and better traffic and a better cost
Increase conversions to improve ROI
Improve marketing automation and follow up
Working on the offer, audience and message
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Where does a sales funnel start? Sales funnels start with your strategy. You need to define who your ideal customers are; what your message will be and the advertising channel to use.
I have a website; do I need a sales funnel? It depends on what you are aiming to achieve. Some products and service work better with a sales funnel than others. It is about being clear what you strategy is.
What is the Sales Funnel Programme? We help you with your strategy and implement digital marketing and sales tools into your business for better measurable results.
What are the most important factors for a sales funnel? The first step is your strategy. To be very clear what you want to achieve. Second, is who your ideal customer is; and having an offer that will be beneficial to them. Finally you need traffic. We use paid traffic as it gives faster more predictable results. This means you must have a marketing budget for advertising purposes. Your budget will be dependent on the market you are in. Some markets are very competitive; others not.
What is a landing page? It is the page a website visitor lands on (visits). Most landing pages have one goal. It might be to convert the person into a lead or prospect. Even make a sale. Sales Funnels and Landing Page are key tools when you market online. A landing page forms part of your funnel.