Some people think a sales funnel is a lead magnet; and some email follow ups. Nope. It is a lot more.
The goal of a funnel is to see what works and what does not work. You put some money in to get traffic, and see if you can get more money out.
For example; you have a funnel, you put R10 in and you get R20 out. That is an 100% ROI (or 10 ROI). Not bad.
Here are the main steps:
- Strategy: For who, the message (offer), the channel
- Pilot: Build it; send some traffic, tweak it
- Scale: It is working; time to put more traffic into it, add channels
That is main steps to creating your funnel. It is important to do each step. If you skip a step the process breaks and the funnel does not work.
Will your first funnel be a home run? You give it your best shot and build the best funnel you can. That is where you start. Then you put some petrol into the machine (that is your advertising). Then the market votes with their wallet.
It is instant feedback. The market either likes it; or they don’t. It is as simple as that.
So; what do you do if they don’t like it? Because you have a funnel, you can change improve it. Just because version 1 did not work, does not mean version 20 will not work. That is the nature of sales funnels.
It is testing, tweaking, improving to get it working.
To get a sales funnel working means a couple of things:
- Measure: you must measure the results.
- Traffic: you need people visiting the funnel (this is your advertising budget)
- Statistics: you need stats on each phase to be able to improve it
Because of this; when you have a sales funnel you need enough people to visit, to get enough statistics, to make the right changes.
What is enough people? When looking at your traffic, people visiting your sales page, you need enough people to say whether is working or not.
In some markets there are not a lot of people searching for what you offer. This means you need to use traffic channels where you grab their attention; and enough people to get your funnel working.