If your business is not growing; it is dying! FACT … no business can prosper without a constant flow of NEW prospects.
As a marketing consultant I do not only look at ONE aspect of your business. It is a much wider, global approach. It is having marketing and sales systems to support ALL your marketing and sales actions.
Your #1 goal for your marketing should be to get people to put up their hand and say … “YES!” I am interested in what you offer!
The first goal of your marketing is getting leads. This takes the pressure off. If you MUST make this sale or face cash flow problems the desperation is carried on over. When you know there will be MORE leads soon you have a much more relaxed approach to every call and every prospect.
You can also find out if the client is the right client.
We have all had clients who were not a good fit. The more prospects you have the pickier you can be. A steady flow of leads is not just sales. It is also future business. A long term relationship. Ongoing business and referrals.
This works for HIGHER value transactions, products and some services where the first sale is worth a lot of money OR if there is long-term value in the relationship with the client.
This is NOT for everyone: We are not a good choice if your business model is based on lots of low value sales.
I help implement marketing and sales systems for you into your business.
A client discovered R2,5 million in the first week of implementation and closed R159,000 of deals in the same week we implemented the systems. System makes your business scalable. It is working on your business, not in your business. Growth becomes harder without marketing and sales systems.
Most businesses do not have sales and marketing systems
There could be a big pile of potential business you are not aware of. If you have a sales team this could be substantial. A branding and advertising agency can burn every cent to “brand your company”. The measure is how many people have “seen” your brand. You can’t measure a single sale from all the effort. We like to measure sales.
Cold calling and networking is hard work and can be VERY time consuming.
It might take years to get the right skills and grow confidence to do it well. Employees can see this as “getting out of the office time” and not NETWORK at all. Then you can use the internet – with ALL the noise that surrounds it.