Master of Duplication in Marketing and Sales

Master of Duplication in Marketing and Sales

​I like to duplicate effort for maximum results. If that sounds like management whoo-raah, it’s not. Let me explain using this example.

In business you are already doing many things. A lot happens in a day.

Most businesses never think how they can apply what they do and multiply it, duplicate the effort already done.

Here is an example of a training company.

The CORE business of a training company is training people.

Before an training event they market it. This marketing is done using different channels like a website, social media, email, etc.

Here is how to duplicate their efforts:

* On the day:

  • Take photos and share these
  • Hastag keywords on the day and share
  • Quick snippets or sayings for the day
  • Get feedback from attendees

* After the event

  • Collate the pictures in a video and post to Youtube, share after
  • Post comments and feedback from the training
  • Add the company to your clients list
  • Send the client a CD with the feedback, video and photos as a thank you gift

Do you see HOW one event is duplicated?

This can be done in ANY type of business. It does take a little bit of extra effort BUT the pay off is just that much higher!

There are three key factors for this to work:

1) It must be planned before (this is not an ad-hoc thing)

2) It must be done in a timely manner (do not wait 3 months, that is too long)

3) Someone (a person) must be responsible for it; make it happen

Think how you can be a master of duplication in your business.

Need help with marketing? Check out these resources.

About the author

I am a marketing growth hacker helping businesses build marketing and sales machines.

How? First help you get a consistent flow of sales leads, implement marketing and sales systems for better results from your current marketing and sales activities, and improve consistently from there. This includes, lead generation, marketing campaigns, sales funnels, lead management, growth hacking, and marketing automation.






Leave a Comment