What is marketing automation? People in business do not always think about marketing automation. I think this is because marketing is not always seen as a process.
The moment you start thinking of your marketing as a process you will realize there are things that happen. These are actions.
These actions have a result.
For instance, an action is someone visiting your website. The question then is, what happens next?
That next is a trigger.
This means, when something happens, trigger the next thing.
If this, then that. If not, do this.
That is what marketing automation is ALL about. The possibilities are endless.
It really becomes helpful when you start having a lot activities and clients.