YouTube is the 2nd biggest search engine in the world. Yes, it is a search engine. People are using YouTube to find things; watch and learn, and more!
Making money on YouTube is like a social media influencer.
There are 3 ways you can make money on YouTube:
- As an advertiser: You can use YouTube to promote your business on YouTube.
- As an ad platform: You get paid money when you you have enough views (others paid content)
- As a lead or sales generator: You can use YouTube as lead or sales generator.
Setting up your channel on YouTube is free. You just need a Google account. From there you can setup your own YouTube channel
The work comes in when you need to decide who your target audience is and what they want. This is a very important first step.
The second is creating content. In this case; videos.
There are many different types of videos you can create. Some involves more work than others.
To get paid by YouTube; you need to have 4000 hours watched on your channel, and more than 1000 subscribers in the last 12 months (these guidelines could change anytime). You do not automatically get awarded access to YouTube partner program. You do need to apply for it.