What is local SEO? Local SEO is about improving your website to rank on search engines for local searches. A good example of a local search is when someone types in a city or area as part of their search.
Did you know? Most purchases happen in store? Only recently in South Africa did online sales go over the 1% mark. This means 99% of sales are still in-store; brick-and-mortar businesses.
How people search have changed a lot over the years. In the past people opened a search engine; clicked to page 4 or 5; opened another search engine, clicked to page 6 and 7. Open another search engine. Same process.
Now it is different. People do not go past page 1. They find what they are looking for on the first page. The top 3 listings get most of the clicks. Being on page one is extremely important if you want more people to visit your website.
If you have a local shop; local retailer; then local SEO is ideal for you. When people search online for your type of business in your area they will find you.
If they cannot find you; they cannot buy from you.
Local SEO is not just about search engines. There are a couple of other factors. It involves your website; your physical address, contact numbers and a couple other key items.
If you are a local business; look at this local SEO service.
You do need to not only focus on your business name. You need to work on your products and services as well.
Did you know? Almost half of searches have local intent. This means when people search to buy they look in their area to find it.
Interested in ranking for your local SEO? Contact us today for a free review and SEO audit.