Lead Generation

Lead Generation

Every business needs more leads. How do you do it? Lead generation is the focused method of getting people to contact you who are interested in your products or services. The important thing is to get leads cost effectively. There is not one solution that will work for every business.

There is an answer. It is a custom lead generation campaign for your business.

What is a lead?

A lead is someone who is interested in products and services.

What is lead generation?

It is the process to get a lead.

There are many ways to generate leads. Here are some options:

  • Cold Calling: This is phoning people who do not know you. It is hard work. Takes a long time. And could hurt your reputation.
  • Hope, Spray, and Pray: Sometimes it works; most of the time it does not.
  • Lead Generation: Warm enquiries who are interested in your products or services.

Because we use digital marketing to generate leads you can:

  • Be clear about your goals
  • Work within a specific budget
  • Be specific about who you want to target
  • Use multiple channels to find leads
  • Run a campaign for a specific time
  • Monitor and improve campaigns

It is important to follow up with leads. Fast. Do not wait days; phone them as quick as possible. This is where your sales process take over.

A couple of things you must know:

  • The more you invest the more leads you can get
  • The sales process makes or breaks a campaign

Follow up is ALWAYS important

Having a consistent flow of leads means your sales pipeline is full. You can relax. Have a conversation with the client. If a client is not right; you know there will be more leads.

Here is how we use specific channels for lead generation

  • Email marketing: Leads are added to an email marketing follow up campaign
  • Social Media: Facebook, Instagram and LinkedIn paid campaigns
  • High Converting Landing Pages: We create pages that convert traffic into leads at higher levels
  • A/B Split testing: Test what works and improve results.
  • Google Ads: Paid PPC can generate a lot of leads for your business.
  • Bing Ads: Secret campaign to generate more leads.

Having a lead generation campaign you no longer need to hope for more leads. You will know you are getting leads.

Interested in more? Contact us for your own lead generation campaign.

Need help with marketing? Check out these resources.

About the author

I am a marketing growth hacker helping businesses build marketing and sales machines.

How? First help you get a consistent flow of sales leads, implement marketing and sales systems for better results from your current marketing and sales activities, and improve consistently from there. This includes, lead generation, marketing campaigns, sales funnels, lead management, growth hacking, and marketing automation.






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