Landing Page

Landing Page

What is a landing page? A landing page is a page a person lands on after clicking on an advertisement or link in a promotional campaign.

Most landing pages are part of a sales funnel and have a dedicated focus.

A dedicated focus means having a very clear call to action (or MWA … most wanted action).

For the most part there are 2 types of landing pages:

  • a) Lead Generation: A lead generation page aims to generate leads. Many companies use lead magnets as part of their lead generation campaign. This is building a list of potential clients.
  • b) Sale Page: This is a page focused on making a sale. You push traffic to this page using email, ads, or relevant links.

A website many times is designed to give information. Inside your website you could have these dedicated pages.

The major aim of a landing page is having a specific focus.

You can use various tools to create landing pages. We use a landing page builder.

It is important that your landing page builder keeps statistics. It must also be mobile friendly.

As a lead generation company we use landing pages often. This forms part of a sales funnel.

Need help with marketing? Check out these resources.

About the author

I am a marketing growth hacker helping businesses build marketing and sales machines.

How? First help you get a consistent flow of sales leads, implement marketing and sales systems for better results from your current marketing and sales activities, and improve consistently from there. This includes, lead generation, marketing campaigns, sales funnels, lead management, growth hacking, and marketing automation.






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