Is your marketing blueprinted?

Is your marketing blueprinted?

Say what? In a previous life I worked on mapping processes. We used a tool called Aris process mapping. It is rather involved.

On one project I suggested a change in a process. This resulted in a R2 million saving. Yip, one change.

Without seeing the process it would not have been possible.

Why do you want to map a process? There are 3 key reasons:

1) It is a visual presentation of the process (you can see it)
2) You can do fault finding a lot easier
3) You can share the process with others to measure and improve it

Here is one of my blueprints (yes; it is also a sales funnel):

Sales Funnel

When you have a blueprint you are able to start measuring and improve your marketing and sales. Without a blueprint it is a lot harder to improve; even impossible.

Part of my advanced digital marketing is blueprinting your marketing and sales processes. From there we build and measure results.

Here are two recent examples.

1) A client is looking for people who are interested in what they offer. We build 2 landing pages (part of the funnel). The one page was short; the other a lot longer. Results? The longer page converted at 13% and the shorter page at 6%. The longer page performs 116% better. Your input cost is the same; the results are not!

2) Here is another client … traffic increased 32%, cost decreased 23% (yes, we saved R6000 on advertising per month), and leads up 24% (this is over 30 days).

Interested? Click here.

Honestly answer these 5 question:

  • Do you KNOW who your sales team SHOULD be talking to or are you relying on what they say?
  • Do you know EXACTLY how many searches there are online per month for your products / services?
  • Do you KNOW what your market trends are? Up, down, sideways?
  • Do you get WEEKLY management reports to make INFORMED decisions, not guessing at month end when it is too late to do anything?
  • Do you CREATE multiple opportunities for people to buy from you or are you HOPING for one time sales only?

Find out more >>> Advanced Digital Marketing: Lead Generation, CRM tool and Marketing Automation.

Need help with marketing? Check out these resources.

About the author

I am a marketing growth hacker helping businesses build marketing and sales machines.

How? First help you get a consistent flow of sales leads, implement marketing and sales systems for better results from your current marketing and sales activities, and improve consistently from there. This includes, lead generation, marketing campaigns, sales funnels, lead management, growth hacking, and marketing automation.






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