How to improve ANY online marketing campaign

How to improve ANY online marketing campaign

There are 4 critical measurements when marketing online.

  • Cost per click: What is the cost of getting a click?
  • Cost per lead: What is the cost of getting a lead?
  • Cost per sale: What is the cost of making a sale?
  • ROI: What was your return?

When you know these numbers you can improve your marketing campaigns.

Let us look at some examples and how to improve each one.

Let’s say as a baseline we have:

  • Traffic: 100 visitors
  • CTR (click through rate): 10%
  • Leads conversion rate: 10%
  • Sales rate: 10%
  • Cost per click: R10
  • Average sale value: R1000

So, 100 people visit your website, you get 10 leads (10% lead conversion rate) and make 1 sale (sales rate). What is your ROI:

  • Cost per click: R10
  • Cost per lead: R100
  • Cost per sale: R1000
  • Sale value: R1000
  • ROI: 0

What is the easiest thing to do to improve results here? Improve your sales rate. Improving your sales rate to 20%, which means 2 in every 10 leads. Here is the impact on this campaign:

  • Cost per click: R10
  • Cost per lead: R100
  • Cost per sale: R500
  • Sale value: R2000
  • ROI: 3

WOW! One change improved this campaign from a 0 to a ROI of 3.

But why? You see sales is a high impact area. If you improve your sales process you see instant results.

What activities are in your sales process which will improve results? 

  • Your sales follow up process (it is not 2 steps, it should be more like 30 steps)
  • Fast response (pick up the phone and talk to the client)
  • Systems to handle leads (follow up, measure and track)
  • Sales skills (can they close deals?)
  • Professional quotes (how does your quotes look like?)
  • Reasons to take action now and not later

Do this and EVERY lead generation campaign you launch will have better results.







Need help with marketing? Check out these resources.

About the author

I am a marketing growth hacker helping businesses build marketing and sales machines.

How? First help you get a consistent flow of sales leads, implement marketing and sales systems for better results from your current marketing and sales activities, and improve consistently from there. This includes, lead generation, marketing campaigns, sales funnels, lead management, growth hacking, and marketing automation.






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