As a marketing consultant I help you grow your business. How?
The focus is on implementing high-impact sales funnels that:
- Generate more leads
- Extend your follow up process
- Raise awareness in the market
- Support sales
What is marketing today compared to years ago?
20 years ago marketing had only a couple of options to get your message out. It was hard to measure. Hard to track results.
In the digital age this has changed. Marketing is now traceable. Marketing also has a bigger role to play.
Many people think marketing is advertising. Advertising is part of marketing. Marketing however is a much wider field. You might have heard of the 7 P’s of marketing. They are:
- Physical Evidence
When you talk about marketing; you are talking about each one of these.
What is a sales funnel?
A sales funnel is a focused process to generate more leads and sales. It is multiple parts moving together to help:
- Create awareness
- Generate leads
- Move leads down a funnel
- Provide measurable results
What is marketing automation?
Because there are some moving parts in a sales funnel, you want to automate some of these processes. Marketing automation helps you:
- Measure results
- Know actions are done without human intervention
- Improve sales funnels
- Define specific actions
What does a sales funnel look like?
Here is an example of a sales funnel. There are a couple of pages and follow up elements. Each can be tracked and measured giving you measurable results.