So GDP decided to catch a cold and contract with 2.2%. Here is a graph showing the past couple of years to put this in perspective. It is not a pretty picture for an emerging market.
2008 and 2009 we had the same thing. The economy contracted and the property market went for a tumble.
In 2008 / 2009 we helped a client grow from R6 million to over R17 million in sales. It did not happen by contracting. Nope. We took massive action and invested in marketing.
The same strategy I used then, was used this year by another client. They sold out 64% of stock in 2 weeks. They took massive action.
There are 5 things you can do to change anything:
- Start doing something
- Stop doing something
- Change the way you are doing it
- Do more of what is working
- Do less of what is not working
Every day you are at a cross road. There are 2, 3, or more paths to choose. I was on a call with a client yesterday talking about how we improve marketing results when you consider ALL of the options.
Deming said it best … In God we trust; for EVERYTHING else bring data.
One method we use is A/B split testing. It is a surefire way to improve results. Most people create their marketing material or website, BUT never test if it could perform better. That is what we do. We test and improve.
Interested in better marketing?
For marketing to work you need fuel to run the engine. The fuel is your marketing budget. Some markets are more competitive than others, like F1 racing. There you need jet fuel!