We have done lead generation to get sales leads now for more than 10 years. A company did an interesting study in 2009. They worked on data over a 3 year period, 6 companies, 15 000 leads, and over 100 000 follow up phone calls.
Speed in sales determines the success of your marketing.
The first goal of your marketing is getting leads. This takes the pressure off. If you MUST make this sale or face cash flow problems the desperation is carried on over.
When you know there will be MORE leads soon you have a much more relaxed approach to every call and every prospect.
You can also find out if the client is the right client. We have all had clients who were not a good fit. The more prospects you have the pickier you can be.
A steady flow of leads is not just sales now. It is also future business. A long-term relationship. Ongoing business and referrals.
Our approach is great for tangible goods and services where a client needs a quote.
Digital Marketing Seminar
A high-impact practical seminar on digital marketing.
This jam packed session is ideal for marketing managers, sales managers and business owners looking for a practical approach to their digital marketing.
The following topics will be covered during the session:
- Introduction to Digital Marketing
- Website layout and traffic flow
- Google analytics
- Search Engine Optimisation (SEO) Basics
- Online copywriting and Blogging
- Online advertising and Paid Marketing
- Social media, viral marketing and video marketing
- Email marketing
- Mobile marketing
- Lead Management and Automation
- Your Digital Marketing Strategy
- Online Micro Assets, Marketing Automation and Conversion Optimization
- Sales Funnel Secrets and Tips
- What to do after you go live with your website