What is marketing?
Marketing is what you believe marketing is. A strange statement, but very true. When I was studying marketing we were at a “braai” at a … Read More
The 18 GAP Marketing Turnover Boost Model
When I was working at Nedbank, we had a drive towards 6 Sigma. In short, statistical process improvement. It was during this time I went … Read More
does marketing and sales hurt?
I got stuck. For a couple of months I have not exercised enough. Did not move enough. Stuck to an office chair. Glued to a … Read More
Why split testing is SO important
What is split testing? It is testing different advertising elements to see what works best. An easy test is A/B split testing. There are only … Read More
Need a marketing company?
As a marketing company we follow trends; and develop strategies around these trends to help you get the best from your marketing. Marketing has evolved. 20 … Read More