The layers of generation leads
Not all sales leads are ready to buy. There is work to be done. IBM defined these levels to help focus their marketing and sales … Read More
Landing Pages are Easy … Traffic is HARD!
10 years ago creating solid landing pages was hard, and traffic was easy. Today, traffic is hard and landing pages are easy. Traffic is hard … Read More
Why split testing is SO important
What is split testing? It is testing different advertising elements to see what works best. An easy test is A/B split testing. There are only … Read More
Five Secrets About Growth Strategy That Nobody Will Tell You.
Interested in a growth strategy? Growth in business is essential. If your business is not growing, it is dying. When a business decides they want … Read More
Is R278 per lead good or bad?
Had a great meeting with a potential client yesterday. We looked at his cost per lead. Here is a video going over some key points. … Read More