want better quality leads?
There are different levels in business. In digital marketing, there are even more levels … or is that layers like an onion? Depending on where … Read More
The 18 GAP Marketing Turnover Boost Model
When I was working at Nedbank, we had a drive towards 6 Sigma. In short, statistical process improvement. It was during this time I went … Read More
Did you test that?
Finally! Website done and dusted! So HAPPY! That is the feeling many people have when their new website goes live (need a website design? we … Read More
Landing Pages are Easy … Traffic is HARD!
10 years ago creating solid landing pages was hard, and traffic was easy. Today, traffic is hard and landing pages are easy. Traffic is hard … Read More
In God we trust, for everything else, bring data. ~ W. Edwards Deming
What does the data say? Deming championed the work of Walter Shewhart, including statistical process control, operational definitions, and what Deming called the “Shewhart Cycle” … Read More