What is marketing?
Marketing is what you believe marketing is. A strange statement, but very true. When I was studying marketing we were at a “braai” at a … Read More
How your marketing plan fits in your business plan
Yes, your marketing plan fits into your business plan. Understanding the difference between a business plan and marketing plan helps with your strategy and implementation. … Read More
The 4 Pillars to Generate Sales
There are 4 key pillars to generate sales. If one of these pillars are broken, or underperforming then it becomes harder to generate sales. Here … Read More
The layers of generation leads
Not all sales leads are ready to buy. There is work to be done. IBM defined these levels to help focus their marketing and sales … Read More
7 Must Knows About Lead Generation In South Africa
If you need leads for your business and you are based in South Africa, here are 7 must knows about generating leads. 1) How many … Read More