Do you want more traffic to your website?
Search Engine Optimization helps you list and rank in search engines to get more traffic to your website. Search engine optimization (SEO) is work done to improve your site to be search engine optimized. In short SEO is how, where, and why, your website is listed on search engines like Google and Bing.
Keyword and competition research
Knowing the keywords which are important and looking at your competition is the first for SEO:
Develop SEO strategy
Review current site rankings
On-page is everything on your website. This includes the speed of the site, content, and technical aspects of your website.
Technical page update
Site structure update
Content creation and backlinks
Why are people on the internet? They are looking for information! And information is the words, pictures, video used to create, update and maintain websites.
Monthly content creation
Links from relevant sites
Internal link building
Competition back link monitoring
Monthly report and rank tracking
You get a monthly report on the results from the SEO work done.
Keywords being tracked
Traffic from search engines and relevant search share
There is a two-step process in SEO. The first is getting your site listed with the search engines. Once your site is listed it will rank. Rank means where it is displayed when you search for something related to your business. Your website could be on page 1, 2, 3, 4, 5, or lower. The second step in the process is increasing your ranking on search engines. This process is called SEO.
What happens when your keywords change? Changing keywords impacts rankings. This means the focus changes and work starts on the new set of keywords.
How many keywords should I focus on? Each page should focus on between 1 to 3 main keywords. More keywords is seen as keyword stuffing. Keyword stuffing, adding hundreds of keywords on a page is not good SEO practice.
Will my site always be on the first page? Results do change over time. You can be on page one today and be on page 4 the day after. There are many factors impacting SEO. It changes daily.
How many times do you review results? Results are reviewed 2 times per year and updates are made from there.