From a recent study, half of marketers spend 50% of their marketing budget on lead generation. They rate their lead generation as slightly effective.
According to Marketing Serpa, 79% of leads NEVER convert into sales.
That hurts!
Another reports indicates 82% of consumers are responding very positively to a info-first marketing model. The same model I like to use.
According to the report, customers view or engage with at least 5 pieces of content first before making a purchase. And that is quick sale!
It is not only about having a blog. It is a range of content and information.
This is also called sales funnels or funnel marketing. You implement a marketing sequence. With measurable elements.
If you have not designed, engineered, or drawn out your sales funnel, then you do not have a sales funnel.
Here is an example of a sales funnel blue print
Do you see all the moving parts? It is not just one thing. It is a sequence, events, triggers, actions, movement.
Interested in better marketing and sales?
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