Almost 80% of businesses are failing at lead generation

Almost 80% of businesses are failing at lead generation

From a recent study, half of marketers spend 50% of their marketing budget on lead generation. They rate their lead generation as slightly effective.

According to Marketing Serpa, 79% of leads NEVER convert into sales.

That hurts!

Another reports indicates 82% of consumers are responding very positively to a info-first marketing model. The same model I like to use. 

According to the report, customers view or engage with at least 5 pieces of content first before making a purchase. And that is quick sale!

It is not only about having a blog. It is a range of content and information.

This is also called sales funnels or funnel marketing. You implement a marketing sequence. With measurable elements.

If you have not designed, engineered, or drawn out your sales funnel, then you do not have a sales funnel.

Here is an example of a sales funnel blue print

Sales Funnel

Do you see all the moving parts? It is not just one thing. It is a sequence, events, triggers, actions, movement.

Interested in better marketing and sales?

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About the author

I am a marketing growth hacker helping businesses build marketing and sales machines.

How? First help you get a consistent flow of sales leads, implement marketing and sales systems for better results from your current marketing and sales activities, and improve consistently from there. This includes, lead generation, marketing campaigns, sales funnels, lead management, growth hacking, and marketing automation.






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