Check out this A/B split test.
So; I tested 2 different offers. I used exactly the same layout. The ONLY difference was the offer (words).
The one had 36 conversions, the other 8. I ran the statistics. Here are the results below.
This is not random chance. This is statistics showing me the one is performing a lot better than the other. The probability is 99% that version B will outperform version A.
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