9 Day Old Marketing Campaign

9 Day Old Marketing Campaign

How do you evaluate a marketing campaign that is only 9 days old? There are a couple key measurements when running a campaign. When you focus on these you get better results.

The previous campaign was doing around 10 to 15 leads per month at around a R5000 advertising budget. The cost per click was R15,78. The last campaign delivered 13 leads, and had a R3913 budget.

Google Ads Improvement

I redid the campaign (image above), and these are the key numbers so far (yes, in 9 days):

  • Cost per click down to R2,94 (this means we are getting 5 clicks instead of just one)
  • Leads have increased to 21 so far. This is X2 leads on the previous 10 (yes, leads doubled)
  • Investment so far is R1300 less, at only R2692.
  • Cost per lead dropped from R301 to between R238,11 and R14,72 per lead.

So what is next? The single biggest improvement you can make on a campaign is increasing the conversion rate. Currently the conversion rate is around 3%. On previous campaigns we have increased the conversion rate to 16% (and sometimes even better!).

So what? Going from 3% to 16% is not that BIG deal! Right? WRONG! It is huge!

WHY? Your investment in the campaign is the same; BUT the result is 433% better in this case. So instead of getting 3 leads, you get 16 leads for the SAME investment.

Just going from a 3% to a 4% is great. That is 33% improvement in your campaign.

Interested in more? Have a look at the Marketing Machine. It is a combination of campaigns and tools OR more advanced digital marketing campaigns (ideal if you invest R15 000 or more on campaigns and have a sales team).

Need help with marketing? Check out these resources.

About the author

I am a marketing growth hacker helping businesses build marketing and sales machines.

How? First help you get a consistent flow of sales leads, implement marketing and sales systems for better results from your current marketing and sales activities, and improve consistently from there. This includes, lead generation, marketing campaigns, sales funnels, lead management, growth hacking, and marketing automation.






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