Do you know the difference between a 2%, 5% and 10% conversion on your website?
Most people react by saying, 5% minus 2% = 3% improvement. Or, 10% minus 5% = 5% improvement.
That is not the case. Far from it.
A change from 2% to 5% is actually an 250% improvement. A 5% to 10% change is a 200% improvement.
A 10% improvement on 5% is 5.5%.
A 20% improvement on 5% is 6%.
This means, if your current stats show you make 1 sale out 10 leads, improving your conversion rate, all else being equal, you could get a 250% or 200% improvement in your business. In this case, 2,5 or 5 more sales from your CURRENT marketing.
This does not mean spending more on your actual traffic. It is better results from your CURRENT paid traffic (yes, paid traffic … this can be increased or decreased at any time making it more measurable and controllable).
This month we will be focusing on this one number … conversion rate. Improving the conversion rate on a website. There are a couple of basics which could instantly improve results. Ideally, you will be running tests to measure and improve …
Interested in a measurable improvement program? Contact me today to see if it will work for you in your business.
We will talk about these key areas: Goals, Objectives, KPI (key performance indicators), targets, traffic sources and budgets.
The first step will be to put goals, objectives and measurements in place. From there improve on a monthly basis.
This works 100% independently from your current website and is ideal for larger transactions with high profit margins. Low volume, low search transactions, will not work. Interested? Call me today.