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Why Sales Feel Unpredictable (And What To Do Instead)

The 2-Phase Sales and Brand Engine that helps businesses move from inconsistent sales to predictable growth.

and a bonus, get my custom sales leak score card, for FREE!

From the desk of Johan Mouton, founder @ JPM Digital

You’re generating leads.

You’re spending on ads.

But sales still feel up and down.

You don’t always know:

- Where deals are stuck

- If leads are followed up

- What your pipeline really looks like

- Why some months are strong and others are quiet

Most businesses don’t have a sales problem — they have a structure problem.

Without clear visibility:

- Leads go cold

- Opportunities are missed

- Sales teams work differently

- Marketing feels risky

- Growth depends on luck

And even when sales improve, the pressure doesn’t go away. Because every month still starts from zero.

We use a simple 2-Phase approach.

Phase 1 — Predictable Sales: Fix the leaks, create pipeline visibility, and install a system that stabilises revenue.

Phase 2 — Brand Power: Build visibility, trust, and preference so future buyers choose you before they need you.

In the short video, I explain:

• Why sales feel inconsistent

• The 3 steps to predictable sales

• The difference between capturing demand and creating demand

• How businesses move from reactive to predictable grow

As a bonus, you also get my custom sales leak score card that takes less than 2 minutes to complete showing you how you are scoring on 3 key pillars in your business - FREE!

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