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Why Sales Feel Unpredictable (And What To Do Instead)

You’re generating leads.
You’re spending on ads.
But sales still feel up and down.
You don’t always know:
- Where deals are stuck
- If leads are followed up
- What your pipeline really looks like
- Why some months are strong and others are quiet
Most businesses don’t have a sales problem — they have a structure problem.
Without clear visibility:
- Leads go cold
- Opportunities are missed
- Marketing feels risky
And even when sales improve, the pressure doesn’t go away. Because every month still starts from zero.
• Why sales feel inconsistent
• The 3 steps to predictable sales
• The difference between capturing demand and creating demand
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